Brand Manager at Stanbic IBTC Bank Toni – Anywhere

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Job Description

Position Description
MAIN PURPOSE OF THE JOB

• To deliver real value to Stanbic IBTC by executing against the given marketing and communication strategy and plan
• To develop brand marketing and communications campaign and collateral strategies
• To execute brand marketing and communications campaigns and collateral requirements
• To manage the relationship with business partners
• To continually seek ways to improve the effectiveness and efficiency of brand marketing and communications
• To optimise and manage processes and procedures within marketing

KEY RESPONSIBILITIES

• Develop brand campaign and collateral strategies (including sponsorship and CSI

communication). Ensure alignment to the business strategy and the Group Marketing and Communications strategy.
• Translate knowledge of the market into campaign and collateral propositions.
• Project management of brand marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
• Ensure centrally coordinated campaigns are translated into local tactics.
• Evaluate all brand campaigns and projects. This includes the setting of targets, indentifying of measurement tools and reporting.
• Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
• Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
• Collaborate with other Marketing and Communications managers to optimise the shared opportunities
• Ensure all agency and studio briefings yield relevant solutions, efficiently.
• Manage the relationship with business partners to ensure buy-in into brand campaign and collateral strategies, and creative and media strategies.
• Support business units in developing ad hoc material using marketing resources (e.g. the studio). Optimise activities and the use of resources.
• Effectively manage the brand marketing and communication budgets for the campaigns, tracking spend against budget and ensuring on time payment of invoices.
• Manage the day-to-day development and production of brand marketing and communications elements
• Record all information and material on all brand campaigns and projects cohesively and comprehensively (charters, briefs, budgets, creative and media strategies, creative, media plans, reviews)
• Optimising risk management procedures, processes and reporting within the Marketing and Communications team
• Manage, review and optimise the efficiency and effectiveness of various marketing and communications processes

KEY PERFORMANCE MEASURES

• Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
• Understanding and application of the BU Marketing and Communications, and brand strategies.
• Quality of the brand campaign and collateral strategies and plans
• Quality of insight into the market: consumer attitudes and behaviours
• Efficiency and effectiveness of project management
• Quality of marketing and communications charters
• Quality of agency briefs and debriefs
• Quality of all marketing and communications elements produced
• Quality of localised tactics related to centrally managed campaigns and projects
• The quality of campaign/project evaluations and reporting
• Effectiveness of marketing and communications campaigns, collateral and projects
• Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications
• Quality of financial reporting and management of budgets
• Quality of record keeping
• Quality of leadership and people management
• Effectiveness and efficiency of risk management and reporting
• Quality of risk management – identifying and managing of potential and actual risks

KEY DIMENSIONS OF THE JOB

• Total number of people in the team: 13
• No of direct reports: 8 • Responsible for managing campaign budgets of approximately N900 mil
• Sphere of influence: Project team working on a specific project / campaign
Required Skills and Qualifications
KNOWLEDGE

• A degree or diploma in Commerce or Marketing
• Working knowledge of quantitative and qualitative research methodologies
• Working knowledge of the economic drivers in a business
• Working knowledge of various media and the creative requirements
• Working knowledge of production processes
• Knowledge of brand principles and theory

EXPERIENCE

• 8-10 years experience in a brand Marketing and Communications role.
• Must have managed a project budget of approximately N900 mil
• Must have experience in managing and leading people
Required Competencies
PERSONAL COMPETENCIES

• Ability to identify human insights
• Strong project management skills
• Strong selling and influencing skills – required to sell and collaborate on concepts with others in the Marketing and Communication team, business and agencies, to ensure integration and synergy / agreement between key stakeholders.
• Ability to build relationships based on report and trust
• Ability to communicate with impact
• Strong presentation and facilitation skills
• Ability to management conflict and seek resolution.
• Ability to ignite passion for Standard Bank Group brand.
• A creative thinker
• Socially confident, personally empowered (takes the initiative)
• Team worker
• Strong presentation and facilitation skill
• Able to work under pressure
• Forward thinker and able to anticipate and manage potential risks
• Adaptable and resilient – able to cope with ongoing change and support others through the process
• Ability to influence others to effect marketing and communication plans