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Brand Manager
Job ID: 12516
Location: Nigeria
Division: Group Marketing and Communications
Position Category: Group Marketing
Employment Type: Full Time - Permanent
Shift: No
Regulatory Approval: Yes
Post Closing Date: Dec 17, 2013
Position Description
MAIN PURPOSE OF THE JOB
- To deliver real value to Stanbic IBTC by executing against the given marketing and communication strategy and plan
- To develop brand marketing and communications campaign and collateral strategies
- To execute brand marketing and communications campaigns and collateral requirements
- To manage the relationship with business partners
- To continually seek ways to improve the effectiveness and efficiency of brand marketing and communications
- To optimise and manage processes and procedures within marketing
KEY RESPONSIBILITIES
- Develop brand campaign and collateral strategies (including sponsorship and CSI communication). Ensure alignment to the business strategy and the Group Marketing and Communications strategy.
- Translate knowledge of the market into campaign and collateral propositions.
- Project management of brand marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
- Ensure centrally coordinated campaigns are translated into local tactics.
- Evaluate all brand campaigns and projects. This includes the setting of targets, indentifying of measurement tools and reporting.
- Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
- Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
- Collaborate with other Marketing and Communications managers to optimise the shared opportunities
- Ensure all agency and studio briefings yield relevant solutions, efficiently.
- Manage the relationship with business partners to ensure buy-in into brand campaign and collateral strategies, and creative and media strategies.
- Support business units in developing ad hoc material using marketing resources (e.g. the studio). Optimise activities and the use of resources.
- Effectively manage the brand marketing and communication budgets for the campaigns, tracking spend against budget and ensuring on time payment of invoices.
- Manage the day-to-day development and production of brand marketing and communications elements
- Record all information and material on all brand campaigns and projects cohesively and comprehensively (charters, briefs, budgets, creative and media strategies, creative, media plans, reviews)
- Optimising risk management procedures, processes and reporting within the Marketing and Communications team
- Manage, review and optimise the efficiency and effectiveness of various marketing and communications processes
KEY PERFORMANCE MEASURES
- Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
- Understanding and application of the BU Marketing and Communications, and brand strategies.
- Quality of the brand campaign and collateral strategies and plans
- Quality of insight into the market: consumer attitudes and behaviours
- Efficiency and effectiveness of project management
- Quality of marketing and communications charters
- Quality of agency briefs and debriefs
- Quality of all marketing and communications elements produced
- Quality of localised tactics related to centrally managed campaigns and projects
- The quality of campaign/project evaluations and reporting
- Effectiveness of marketing and communications campaigns, collateral and projects
- Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications
- Quality of financial reporting and management of budgets
- Quality of record keeping
- Quality of leadership and people management
- Effectiveness and efficiency of risk management and reporting
- Quality of risk management – identifying and managing of potential and actual risksRequired Skills and Qualifications
KNOWLEDGE
- A degree or diploma in Commerce or Marketing
- Working knowledge of quantitative and qualitative research methodologies
- Working knowledge of the economic drivers in a business
- Working knowledge of various media and the creative requirements
- Working knowledge of production processes
- Knowledge of brand principles and theory
EXPERIENCE
- 8-10 years experience in a brand Marketing and Communications role.
- Must have managed a project budget of approximately N900 mil
- Must have experience in managing and leading people
Required Competencies
PERSONAL COMPETENCIES
- Ability to identify human insights
- Strong project management skills
- Strong selling and influencing skills – required to sell and collaborate on concepts with others in the Marketing and Communication team, business and agencies, to ensure integration and synergy / agreement between key stakeholders.
- Ability to build relationships based on report and trust
- Ability to communicate with impact
- Strong presentation and facilitation skills
- Ability to management conflict and seek resolution.
- Ability to ignite passion for Standard Bank Group brand.
- A creative thinker
- Socially confident, personally empowered (takes the initiative)
- Team worker
- Strong presentation and facilitation skill
- Able to work under pressure
- Forward thinker and able to anticipate and manage potential risks
- Adaptable and resilient - able to cope with ongoing change and support others through the process
- Ability to influence others to effect marketing and communication plans
Required Experience: 7-10 year(s)
Desired Courses: *
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